HYPODERMIC NEEDLE THEORY.

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The hypodermic needle stems from two Greek words which is translated as "under" and "skin". It is a hollow needle which is commonly used with a syringe to either inject substances into the body or extract liquids from the body. For instance, injecting of medicinal substances into the body and the extracting of blood from a vein.



Harold Laswell's use of simile to compare the media to the hypodermic needle is very thought provoking. By this Laswell explains how the media injects ideological biases into their audience in order to contaminate or "brain wash them". Laswell's use of the hypodermic needle theory only talks about the impact of the media on the audience who are mostly considered as inactive and cannot act upon themselves, without considering responses from the audience.



The media considered as the fourth organ of Government seeks information from various sources and infuses it into the audience in order to ignite a change in them in relation to the way they think and behave.

Posted by ERNEST APAWU at 6:11