MOBILIZE
The media is used to rally people from all walks of life for a particular purpose or objective. eg. the announcing of a project or programe in order to bring people together.
SOCIALIZATION
The media tries to make us all one group of people, irrespective of culture, race and religion. the acts as a fourth agent of socialization. eg. football seasons, election periods.
PLATFORM FOR EXPRESSION
The media creates an avenue where the voice of the individual is heard, where individuals regardless sex, religion and physical stucture are allowed to express themselves satisfactorilly without fear or favoritism
AGENDA SETTERS
The media through their manufacturing processes pick issues of national interest, highlight these issues in the form news paper reviews and so on.
EMPLOYMENT
The media is one of the largest employment centre. eg. the television firms, radio stations, film casting, institutions, news vendors.
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