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The hypodermic needle stems from two Greek words which is translated as "under" and "skin". It is a hollow needle which is commonly used with a syringe to either inject substances into the body or extract liquids from the body. For instance, injecting of medicinal substances into the body and the extracting of blood from a vein.
Harold Laswell's use of simile to compare the media to the hypodermic needle is very thought provoking. By this Laswell explains how the media injects ideological biases into their audience in order to contaminate or "brain wash them". Laswell's use of the hypodermic needle theory only talks about the impact of the media on the audience who are mostly considered as inactive and cannot act upon themselves, without considering responses from the audience.
The media considered as the fourth organ of Government seeks information from various sources and infuses it into the audience in order to ignite a change in them in relation to the way they think and behave.
Posted by ERNEST APAWU at 6:11
Wednesday, March 17, 2010
skip to main
skip to sidebar EVERYTHING IS ACHIEVABLE
Tuesday, March 16, 2010
THE HYPODERMIC NEEDLE THEORY
The hypodermic needle stems from two Greek words which is translated as "under" and "skin". It is a hollow needle which is commonly used with a syringe to either inject substances into the body or extract liquids from the body. For instance, injecting of medicinal substances into the body and the extracting of blood from a vein.
Harold Laswell's use of simile to compare the media to the hypodermic needle is very thought provoking. By this Laswell explains how the media injects ideological biases into their audience in order to contaminate or "brain wash them". Laswell's use of the hypodermic needle theory only talks about the impact of the media on the audience who are mostly considered as inactive and cannot act upon themselves, without considering responses from the audience.
The media considered as the fourth organ of Government seeks information from various sources and infuses it into the audience in order to ignite a change in them in relation to the way they think and behave.
Posted by ERNEST APAWU at 6:11
skip to sidebar EVERYTHING IS ACHIEVABLE
Tuesday, March 16, 2010
THE HYPODERMIC NEEDLE THEORY
The hypodermic needle stems from two Greek words which is translated as "under" and "skin". It is a hollow needle which is commonly used with a syringe to either inject substances into the body or extract liquids from the body. For instance, injecting of medicinal substances into the body and the extracting of blood from a vein.
Harold Laswell's use of simile to compare the media to the hypodermic needle is very thought provoking. By this Laswell explains how the media injects ideological biases into their audience in order to contaminate or "brain wash them". Laswell's use of the hypodermic needle theory only talks about the impact of the media on the audience who are mostly considered as inactive and cannot act upon themselves, without considering responses from the audience.
The media considered as the fourth organ of Government seeks information from various sources and infuses it into the audience in order to ignite a change in them in relation to the way they think and behave.
Posted by ERNEST APAWU at 6:11
Tuesday, March 16, 2010
THE HYPODERMIC NEEDLE THEORY
The hypodermic needle theory is one of the notable theories that looked at the relationship between audience and media. This theory was developed in the early 1920s with the beginning of mass media, radio and cinema. One of the prominent theorists of the hypodermic needle theory was Harold Laswell(1927).
Some propounders of the theory viewed the audience as passive viewers who are directly affected by what they view. the media content considered as "A magic bullet" is shot directly at the masses, penetrating their minds. to this effect the media is able to shape public opinion and persuade the masses towards any point of view.
Harold Laswell's use of simile to compare the media to the hypodermic needle is very thought provoking. By this Laswell explains how the media injects ideological biases into their audience in order to contaminate or "brain wash them". Laswell's use of the hypodermic needle theory only talks about the impact of the media on the audience who are mostly considered as inactive and passive, without considering responses from the audience.
Some propounders of the theory viewed the audience as passive viewers who are directly affected by what they view. the media content considered as "A magic bullet" is shot directly at the masses, penetrating their minds. to this effect the media is able to shape public opinion and persuade the masses towards any point of view.
Harold Laswell's use of simile to compare the media to the hypodermic needle is very thought provoking. By this Laswell explains how the media injects ideological biases into their audience in order to contaminate or "brain wash them". Laswell's use of the hypodermic needle theory only talks about the impact of the media on the audience who are mostly considered as inactive and passive, without considering responses from the audience.
Monday, March 15, 2010
CLARIFICATION OF MEDIA FUNCTIONS
MOBILIZE
The media is used to rally people from all walks of life for a particular purpose or objective. eg. the announcing of a project or programe in order to bring people together.
SOCIALIZATION
The media tries to make us all one group of people, irrespective of culture, race and religion. the acts as a fourth agent of socialization. eg. football seasons, election periods.
PLATFORM FOR EXPRESSION
The media creates an avenue where the voice of the individual is heard, where individuals regardless sex, religion and physical stucture are allowed to express themselves satisfactorilly without fear or favoritism
AGENDA SETTERS
The media through their manufacturing processes pick issues of national interest, highlight these issues in the form news paper reviews and so on.
EMPLOYMENT
The media is one of the largest employment centre. eg. the television firms, radio stations, film casting, institutions, news vendors.
The media is used to rally people from all walks of life for a particular purpose or objective. eg. the announcing of a project or programe in order to bring people together.
SOCIALIZATION
The media tries to make us all one group of people, irrespective of culture, race and religion. the acts as a fourth agent of socialization. eg. football seasons, election periods.
PLATFORM FOR EXPRESSION
The media creates an avenue where the voice of the individual is heard, where individuals regardless sex, religion and physical stucture are allowed to express themselves satisfactorilly without fear or favoritism
AGENDA SETTERS
The media through their manufacturing processes pick issues of national interest, highlight these issues in the form news paper reviews and so on.
EMPLOYMENT
The media is one of the largest employment centre. eg. the television firms, radio stations, film casting, institutions, news vendors.
THE FUNCTIONS OF THE MEDIA
SOCIAL FUNCTIONS OF THE MEDIA
1. The media informs
the media as a social responsibility ensures the accessibility of information needed to the audience. In this era of developement at its highest rate information is very indespensable. an uninformed person is lost.
2.The media acts as agents of socialization
the media tries to make us all one group of people, irrespective of culture, race and religion. the media is considered as the fourth agent of socialization.
3. The media acts as an agents of cultural integration
the era where people were ostracised and tied to a particular ways of doing things due to diverse cultural limitations, is soon fading away. thanks to the media who has helped to a large extent to bridge this gap.
4. The media promotes human rights
the media helps to preserve the rights and liberties of the people. the media is always on the look out to bring to the limelight incidence of human right infringements. A good example is the soldiers who were humiliated at Bawku in the North of Ghana.
5. The media acts as an agent of change.
the media causes a change in the lives of their audience through ideologies that affect their way of thinking, behavior and reactions attitudes.
6. The media creates platform for expressions.
the media creates an avenue where the voice of the individual is heard, where individuals regardless sex, religion and physical stucture are allowed to express themselves satisfactorilly, without fear or favoritism
ECONOMIC FUNCTIONS OF THE MEDIA
1.The media provides employment
the media is considered as one of the largest employment centre that provides job opportunities for zillions of people anywhere in the world. eg. the television firms, radio stations, film casting, institutions, news vendors and so on.
2. The media publicizes and advertises
most institutions and organizations heavily rely on the media to make known their products and services to their customers as well as their core values. the media is considered as very indespensible as far as business continuity is important.
POLITICAL FUNCTIONS OF THE MEDIA
1.The media acts as a watchdog by ensuring that the other organs of government do not exploit or misuse their powers to the detriment of the people. the media thus exposes the ills of the organs of government and also ensures that these organs operate within the constitutional provisions of the country.
2. The media criticizes
the media ensures that the incumbent government lives up to its expectations by criticizing some of its policies and decisions.
3.The media acts a propaganda.
the media for instance creat platforms for political parties within a particular electoral area to affirm their ideologies in order to canvass for support.
4. The media acts as agenda setters.
the media, through their manufacturing processes pick issues of national interest, highlight these issues in the form of news paper reviews and so on.
5. The media acts as gatekeepers.
this means they ensure that not just anything gets to the masses as well as ensuring that masses on the other hand do not misuse their freedoms, by educating, correcting and informing them.
1. The media informs
the media as a social responsibility ensures the accessibility of information needed to the audience. In this era of developement at its highest rate information is very indespensable. an uninformed person is lost.
2.The media acts as agents of socialization
the media tries to make us all one group of people, irrespective of culture, race and religion. the media is considered as the fourth agent of socialization.
3. The media acts as an agents of cultural integration
the era where people were ostracised and tied to a particular ways of doing things due to diverse cultural limitations, is soon fading away. thanks to the media who has helped to a large extent to bridge this gap.
4. The media promotes human rights
the media helps to preserve the rights and liberties of the people. the media is always on the look out to bring to the limelight incidence of human right infringements. A good example is the soldiers who were humiliated at Bawku in the North of Ghana.
5. The media acts as an agent of change.
the media causes a change in the lives of their audience through ideologies that affect their way of thinking, behavior and reactions attitudes.
6. The media creates platform for expressions.
the media creates an avenue where the voice of the individual is heard, where individuals regardless sex, religion and physical stucture are allowed to express themselves satisfactorilly, without fear or favoritism
ECONOMIC FUNCTIONS OF THE MEDIA
1.The media provides employment
the media is considered as one of the largest employment centre that provides job opportunities for zillions of people anywhere in the world. eg. the television firms, radio stations, film casting, institutions, news vendors and so on.
2. The media publicizes and advertises
most institutions and organizations heavily rely on the media to make known their products and services to their customers as well as their core values. the media is considered as very indespensible as far as business continuity is important.
POLITICAL FUNCTIONS OF THE MEDIA
1.The media acts as a watchdog by ensuring that the other organs of government do not exploit or misuse their powers to the detriment of the people. the media thus exposes the ills of the organs of government and also ensures that these organs operate within the constitutional provisions of the country.
2. The media criticizes
the media ensures that the incumbent government lives up to its expectations by criticizing some of its policies and decisions.
3.The media acts a propaganda.
the media for instance creat platforms for political parties within a particular electoral area to affirm their ideologies in order to canvass for support.
4. The media acts as agenda setters.
the media, through their manufacturing processes pick issues of national interest, highlight these issues in the form of news paper reviews and so on.
5. The media acts as gatekeepers.
this means they ensure that not just anything gets to the masses as well as ensuring that masses on the other hand do not misuse their freedoms, by educating, correcting and informing them.
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